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  • Christopher Gerber 2:00 am on October 1, 2014 Permalink | Reply  

    Company Projects – October 2014 

    1. Apps

    Last week, we were all introduced to the forthcoming apps, available now on iTunes and soon to be available across Android and Windows.

    Joanne Juda will be setting up meetings with different business groups over the coming weeks to further demonstrate the new features.

    You can view all of EPG Media’s currently available apps in the iTunes App Store.

    2. WordPress sites

    The process continues migrating our websites from Oxcyon Centralpoint to WordPress. The first site is nearing completion, and following that, hopefully more will be transferred in quicker succession. Look for further updates throughout the coming months.

    3. Information & Insights Group

    biig-digital-dataFrom Marybeth Came

    The BIIG Research Group is migrating to electronic data collection. Historically BIIG Research’s in store stocking and merchandising observations were recorded via paper and pencil. Beginning this year we are now arming our field teams with Ipads and programmed surveys (see sample). This process expedites projects by reducing in store time, increasing accuracy using product images/drop down menu selection and eliminates data entry. The ultimate goal is to supply a faster turnaround of insights and findings to BIIG Research’s clients.

  • Christopher Gerber 1:00 am on October 1, 2014 Permalink | Reply
    Tags: Divisions,   

    Division Spotlight: The Events Group 

    There will be a familiar quiet in the Plymouth office throughout October and November: It’s show season. Many of the staff will be at their desk long enough to punch out a few emails, sit through a meeting or two, and put out an entire magazine issue, before hopping a plane to the next event.

    The events are scheduled to take place in Syracuse, N.Y., Denver, Co., and Orlando, Fla. If you find yourself in the area during the show, stop by and say hello to fellow staffers!

    Big East Powersports Show, October 3-5, and Rocky Mountain Snowmobile Expo, October 11-12

    Targeting snowmobiling enthusiasts, EPG Media’s consumer snow shows showcase the latest gear and sleds from top brands.

    The Big East Powersports Show, in it’s 21st year in 2014, is set to roll into the Oncenter Convention Center in Syracuse, N.Y., October 3-5.

    The following weekend, the Rocky Mountain Snowmobile Expo, will land at the National Western Complex in Denver, Co., October 11-12.

    American International Motorcycle (AIM) Expo and Powersports Business Institute @ AIMExpo and PSB Power 50, October 16-19

    This year will be the second year for the AIMExpo, a consumer and trade motorcycle expo modeled after European motorcycle shows, and the second year for the PSB Power 50, Powersports Business’s dealer awards program.

    AIMExpo was created to bring together industry, press, dealers and the general public, together in one event. In the show’s first year, 392 exhibitors covered 732,000 square feet of the Orange County Convention Center in Orlando, Fla., drawing in 13,219 attendees. The expo mixes dealer and industry education with product demos and unveilings.

    The Powersports Business Power 50 program was launched in conjunction with the Powersports Business Institute @ AIMExpo to recognize the best powersports dealers in North America. The program awards the top 50 dealerships, counting down the Top 5 and recognizing the number 1 dealership with the title of “No. 1 Powersports Dealer in North America”.

    Marine Dealer Conference & Expo and Top 100, November 16-19

    MDCE is a industry-only educational conference “where marine dealers gather to learn from the industry’s leading experts and explore the latest trends with marine manufacturers and service providers. A variety of  educational tracks will be offered, focusing on sales, marketing, service and management topics.”

    The 2014 MDCE will be held at the Orange County Convention Center in Orlando, Fla., November 16-19.

    On the closing evening of MDCE, Boating Industry hosts the Top 100 Gala, a gala honoring the Top 100 marine dealerships in North America. Special honors are presented for best-in-class dealerships for a variety of metrics.

  • Christopher Gerber 1:00 am on October 1, 2014 Permalink
    Tags: Surveys   

    Survey: 2014 Vacations 

    This form is closed to entries.

  • Christopher Gerber 11:16 am on September 30, 2014 Permalink | Reply
    Tags: ,   

    EPG Summer 2014 Events: Plymouth Mini-Golf 

  • Christopher Gerber 10:39 am on August 15, 2014 Permalink | Reply

    Current Projects – August 2014 


    From Ben Ramsden

    InDesign & InCopy

    The InCopy movement is picking up steam. The Adobe Creative Cloud App is the little sister to InDesign, and it enables editors to write, edit within designed documents. Rider has been working inCopy for the last six months, while Powersports Business and Snow Goer have begun working with it this month after a day of training. Meanwhile, Dodi Vessels is on board with the Cheers title. With Dodi working with InCopy, the next title will be Boating Industry.

    The goal is to have all titles on InCopy by the end of the year.


    From Chris Gerber

    Website Redesigns

    There are redesigns in the works for all of our company’s website’s, both Oxcyon and WordPress sites.

    The first step is transitioning our websites from Oxcyon into new WordPress sites. Beverage Dynamics has been converted to WordPress, and now the Green Media sites are being moved over with Sports Turf being the first to launch within WordPress (Check out work being done at sportsturf.ehlertmedia.com). Keep an eye out for a launch in the coming weeks, with more from the Green Group following quickly after.

    The Thunder Press Calendar is also being redeveloped. The current calendar has been a pain for the staff to work with, and never matched the expectations of what the Thunder Press team wanted. The new calendar will solve the issues on the back-end for the staff and also make it easier for users to manage and upload their events.

    Plans are also in the works for moving the current Powersports (consumer and trade) group sites over to a new responsive template. Initial work to make the Powersports sites responsive was stopped because of the time investment needed to fix the current theme. It was decided that the amount of time it would take to fix the current sites would be better spent completely redesigning them. I (Chris) will be working with the online teams for those brands to get a lot of the early work done to convert the sites to a new theme.

    With your help, the redesigns and conversions will be done before the end of the year.

    Audience Development

    From Joanne Juda

    Mobile Apps

    It may have been a cool summer, but the Audience Development Department is on FIRE!

    Techie News – EPG and SIM are on the move, with our brand new APPS!  Audience Development has been working hard to launch our new digital issue application and taking magazine to a whole new level.  Beginning early in the fourth quarter our magazines will be available in the iTunes store as well as Google Play, Kindle Fire and all android devices.  Subscribers will be able to enjoy their magazine wherever they’d like.  Any platform – any device.

    Our initial offering was the frequently seen ‘enhanced print replica’ which was very successful, targeting affluent digital readers and increasing readership circulation around the world. We wanted to amplify our digital success by launching iPad edition, removing the zooming and panning of PDF replicas and adding extras such as video front covers, 360 degree image shots, video and gallery content. The sky is the limit, we are only limited by our imagination.


    Stay tuned for additional details, we will surely take your breath away.

    Trades shows hit a whole new level, keeping with the techie trends.  We now have the ability to accept digital payments at any tradeshows, while at the same time showing off our digital issues on tablets and iPads, check out the pic below at the recent BMW Rally, Tim Morgan and Geoff Christ along with other team members launched the application with successful results.  While still offering the traditional cash payments and paper forms, subscribers can also pay online and submit full subscriber details with the click a button on one of our tablets.   Next time you’re heading out to a show, be sure to contact us for the techie tips and tricks, as this is not limited to subscriptions but any items that require payment.

    Notice the tablets on the stands in the pic below, showing off our digital issues and allowing subscribers to subscribe online and use their credit card

    Notice the tablets on the stands in the pic below, showing off our digital issues and allowing subscribers to subscribe online and use their credit card

  • Christopher Gerber 8:56 am on August 15, 2014 Permalink | Reply
    Tags: ,   

    Company Events – Summer 2014 

    Palm Springs Office

    Norwalk Two Hands Brewery Tour/ BIIG-Fun Day

    Photos left to right – Adam Lane on Tour, Adam Rogers and Bruce Kostic try a brew, Two Roads Tour Bus, A view of the operation, Robin Cooper and Melissa Dowling have a taste.  http://www.tworoadsbrewery.com

    Plymouth office will be having it’s day-out Monday, August 18th. Images to follow!

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