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  • Nicholas Upton 11:34 am on February 13, 2015 Permalink | Reply  

    EPG Holiday Party Slideshow 

    Take a look at the EPG holiday party! We had a lot of fun playing minute-to-win-it games and eating way too much candy.

    Of course there was an ugly sweater contest too, congratulations to Becca for taking home the gold!

    This slideshow requires JavaScript.

     
  • Nicholas Upton 12:50 pm on November 14, 2014 Permalink | Reply  

    Employee Spotlight – Becca Hudson 

    DSC_6423-webLet’s get to know our newest art director, ex rocker rock star and artist Becca Hudson!

    The award-winning designer joined us in the Plymouth office in October, and is already doing great work on Rider and Snow Goer magazines while figuring out the beast that is the production server.

    Her storied professional past includes some seminal Midwest publications and some former Ehlert titles.

    “I went to school for graphic design at University of Wisconsin in River Falls, then after that I went to work for City Pages and worked there for five or six years, and then I worked as the production director for The Onion,” said Hudson.

    Her past upbringing among the hunters and flannels of rural, northern Minnesota prepared her well for her next job at a couple of titles that might be familiar to some EPG veterans.

    “Then, I went to work for Grand View Media, which actually was an offshoot of Ehlert here and I was an art director there for Bow World and Archery Business,” said Hudson.

    Creativity has always been her professional passion.

    “So much of what I do is just following a template and following the rules of editorial layout,” said Hudson. “But anytime there is a chance to come up with something creative – even how you lay out a headline or even a piece of copy — I really like doing anything outside the box like that.”

    Outside of work, she keeps herself busy with sports, her art and the family band – yes, the family band.
    “I’m a huge hockey fan, so I love anything with the Minnesota Wild or the Gophers. I also love to paint; I do a lot of painting — any kind of painting,” said Hudson. “I also do a lot of illustration work. I’ve illustrated a couple books.”

    Hudson joins the few resident EPG authors.

    “I wrote and illustrated for parents of children with Down Syndrome – my youngest daughter has Down Syndrome, so I wrote a book for parents,” said Hudson, describing her book titled What I Want You To Know.

    She also spends her time using her media skills in a volunteer capacity.

    “I do some things for different Down Syndrome organizations, I help them with newsletters and things like that,” said Hudson. “I also volunteer for the National Down Syndrome Congress out in Massachusetts – I’m part of this first-call team. So if someone finds out they’re going to have a baby with a problem or any kind of disability, I’m on a list of people they can call and talk to a parent who’s trained and knowledgeable in that. Sometimes it’s heart-wrenching, but usually it’s upbeat and you can really help people instantly and say, “It’s going to be OK, it gets better.”

    She her husband and their 8-year-old daughter spend a lot of time at home, but not parked in front of the television.

    “I’m a definite homebody, so I’m often in my studio at home – I have a little painting studio,” said Hudson. “We’ve recently started digging out our guitars again, so that’s kind of fun. We have little family band jam sessions. I play guitar, my husband plays anything and my daughter — she’s crazy — she’ll scream into the microphone or bang on the drums – we just have fun.”

    While she doesn’t see the family buying a bus and hitting the road anytime soon, she’s well acquainted with the Minneapolis music scene.

    “Many years ago when I worked for the City Pages and The Onion, I used to busk – play on the street or play on the skyway,” said Hudson. “I played a lot of the bars in Minneapolis.”

    And not just any bars…

    “I played the First Avenue, the 400 Bar and different little bars, but that was many years ago,” said Hudson humbly.

    Don’t be shy, say, “Hi,” to our new resident rock star of design and … well, rock!

     
  • Nicholas Upton 1:00 am on October 1, 2014 Permalink | Reply
    Tags: Education, LinkedIn,   

    Getting started with LinkedIn ads 

    The Beverage Information and Insights Group Handbook Division has reported some great success with ads on LinkedIn.

    Check out this primer to getting started with your brand to drive readers to subscribe, engage, buy ads or pick up one of your informational products.

    Screen Shot 2014-09-29 at 3.26.32 PM

     
  • Nicholas Upton 1:00 am on October 1, 2014 Permalink | Reply
    Tags:   

    Powersports Business does the ALS Ice Bucket Challenge 

    The staff at Powersports Business answered a challenge to participate in the viral ALS Ice Bucket Challenge. Take a look at the video if you haven’t seen it yet, the icy screams are priceless!

     
  • Nicholas Upton 10:22 am on August 15, 2014 Permalink | Reply
    Tags:   

    Training and Education: How to get retweets 

    With Facebook still taking most of our time on the various brands, we sometimes forget about Twitter’s power in the social media world.

    We’ve found a few good strategies for getting those valuable retweets from the Twitter statistics company TwitterCounter. Take a look and think about a few tweets for your brand!

     

    TwitterStoryLink

     
  • Nicholas Upton 3:36 pm on July 21, 2014 Permalink | Reply
    Tags: ,   

    Employee Spotlight: Dave Voll 

    DaveVoll

    Dave Voll – Group Publisher

    As he moves into his new role as group publisher, it’s high time we get to know Dave Voll!

    “So I’ve been here for a little over 19 years,” said Dave, who worked with a whole slew of titles during his tenure. “When I got hired here, it was still the Ehlert Publishing Group and I started selling on Watercraft World. In 1998, I moved over to Powersports Business when merged our trade titles. Then 2002, Boating Industry was purchased and I got on board and was doing both for a while.”

    Since then, Dave has bounced between many of the brands, leading the consumer powersports magazines Rider and Thunder Press sales teams as well.

    “I’ve had my hand in powersports since day one,” said Dave, who is taking on the Green titles Landscape and Irrigation, Sports Turf Management, OPE and Arbor Age.

    He said it’s especially exciting since he’s had an eye on some of the new titles for years.

    “I remember going down to trade shows representing Powersports Business and seeing these great publications serving their markets. It’s funny how it’s come full circle and we own them now!” said Dave. “I’m actually really excited about diving back into trade with the products we have. I thought it was a very interesting segment of the industry – a lot of revenue and product potential!”

    He said he looks forward to continued growth of the brands.

    “I’m most excited about seeing titles that I’ve observed from afar and getting a chance to help them grow,” said Dave. “We’ve got a great team in place. I’m going to lean on them to learn the industry and hopefully bring over some expertise that worked in some other niches we’ve explored over the years, hopefully bring some of my experience and what I’ve done over the years.”

    He said he is also eager to take over as the point person for the far-flung brands.

    “I think part of it is just to make people feel they’re not out there on an island – this is our hub now,” said Dave. “We do have folks out there working from home and in small offices, but everyone should know we’re on one team creating quality informative products to serve our audiences.”

    Family

    “I have a wife named Angela, a son Gibson and a daughter Samantha,” said Dave. He said it was tough to come up with a name for his son, but his love of music helped.

    “We were struggling,” said Dave, describing how they landed on the name Gibson. “She was flipping through the 40,000-name baby book and I was flipping through a guitar magazine – Fender, Stratocaster: dumb names. When I said Gibson, we both kind of said, ‘Oh.’”

    Hobbies

    “What are my hobbies? Golf. I used to be a three or four handicap, now I’m about 10! I like to work out a couple times a week – I don’t run. There’s no 5k in my bucket list, not a 3k – not even a .5k. I do play basketball, that’s my running.”

    His kids dictate a lot of his time out of work, but still gets out to enjoy his powersports toys and noodle on the guitar.

    Music

    “I would say, I’m probably a late 70s guy, but I don’t miss hair metal. Give me a good rock band that’s guitar featured: it could be the Stones, Van Halen, Zeppelin, it could be Black Sabbath, it could be KISS – just guys that play the guitar,” said Dave. “I’m a traditionalist.”

    Food

    “You know, a couple places I go to do this Mexican jambalaya named after various regions in Mexico. Mostly, I’m a steak and potatoes guy. Hash browns rule the world. I love the comeback of the tater tot,” said Dave. “And I’m addicted to McDonalds iced coffee in the morning.”

    Favorite Career Moments

    “One time Pete McAllister and I – long time ago – sold three 200-page issues of Watercraft World in a row,” said Dave. “Those were big old issues, that was kinda fun.”

    He said he also enjoys the various industry shows.

    “Just to talk to consumers about how jazzed they are about motorcycling, PWC, etc.,” said Dave. “It’s the same on the trade side, when you actually get out there in the market and get a chance to really see the end user and hearing good things about products we have developed, it’s refreshing. I think we get busy and we forget about it, but our products are looked on pretty highly. That’s always a proud moment for the teams.”

    Dream Job

    “If I weren’t here, I probably would have pursued being not a pro golfer, but a club pro. Or else, if we’re dreaming here, who wouldn’t want to be a musician? Never showering, playing guitar, getting up late – heck yeah!” said Dave. “Marion, buy some guitar publications!”

    Vacation

    “My favorite vacation spot is probably Hawaii,” said Dave. “But my favorite vacation of all time was touring Italy. We went from Milan, down to Venice to Montecatini; which is in Tuscany, then down to Rome. The Romans had it going on during their heyday!”

    Tune in next month when we turn the spotlight on another EPG/SIM star!

     
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