Updates from August, 2014 Toggle Comment Threads | Keyboard Shortcuts

  • Christopher Gerber 10:39 am on August 15, 2014 Permalink | Reply

    Current Projects – August 2014 


    From Ben Ramsden

    InDesign & InCopy

    The InCopy movement is picking up steam. The Adobe Creative Cloud App is the little sister to InDesign, and it enables editors to write, edit within designed documents. Rider has been working inCopy for the last six months, while Powersports Business and Snow Goer have begun working with it this month after a day of training. Meanwhile, Dodi Vessels is on board with the Cheers title. With Dodi working with InCopy, the next title will be Boating Industry.

    The goal is to have all titles on InCopy by the end of the year.


    From Chris Gerber

    Website Redesigns

    There are redesigns in the works for all of our company’s website’s, both Oxcyon and WordPress sites.

    The first step is transitioning our websites from Oxcyon into new WordPress sites. Beverage Dynamics has been converted to WordPress, and now the Green Media sites are being moved over with Sports Turf being the first to launch within WordPress (Check out work being done at sportsturf.ehlertmedia.com). Keep an eye out for a launch in the coming weeks, with more from the Green Group following quickly after.

    The Thunder Press Calendar is also being redeveloped. The current calendar has been a pain for the staff to work with, and never matched the expectations of what the Thunder Press team wanted. The new calendar will solve the issues on the back-end for the staff and also make it easier for users to manage and upload their events.

    Plans are also in the works for moving the current Powersports (consumer and trade) group sites over to a new responsive template. Initial work to make the Powersports sites responsive was stopped because of the time investment needed to fix the current theme. It was decided that the amount of time it would take to fix the current sites would be better spent completely redesigning them. I (Chris) will be working with the online teams for those brands to get a lot of the early work done to convert the sites to a new theme.

    With your help, the redesigns and conversions will be done before the end of the year.

    Audience Development

    From Joanne Juda

    Mobile Apps

    It may have been a cool summer, but the Audience Development Department is on FIRE!

    Techie News – EPG and SIM are on the move, with our brand new APPS!  Audience Development has been working hard to launch our new digital issue application and taking magazine to a whole new level.  Beginning early in the fourth quarter our magazines will be available in the iTunes store as well as Google Play, Kindle Fire and all android devices.  Subscribers will be able to enjoy their magazine wherever they’d like.  Any platform – any device.

    Our initial offering was the frequently seen ‘enhanced print replica’ which was very successful, targeting affluent digital readers and increasing readership circulation around the world. We wanted to amplify our digital success by launching iPad edition, removing the zooming and panning of PDF replicas and adding extras such as video front covers, 360 degree image shots, video and gallery content. The sky is the limit, we are only limited by our imagination.


    Stay tuned for additional details, we will surely take your breath away.

    Trades shows hit a whole new level, keeping with the techie trends.  We now have the ability to accept digital payments at any tradeshows, while at the same time showing off our digital issues on tablets and iPads, check out the pic below at the recent BMW Rally, Tim Morgan and Geoff Christ along with other team members launched the application with successful results.  While still offering the traditional cash payments and paper forms, subscribers can also pay online and submit full subscriber details with the click a button on one of our tablets.   Next time you’re heading out to a show, be sure to contact us for the techie tips and tricks, as this is not limited to subscriptions but any items that require payment.

    Notice the tablets on the stands in the pic below, showing off our digital issues and allowing subscribers to subscribe online and use their credit card

    Notice the tablets on the stands in the pic below, showing off our digital issues and allowing subscribers to subscribe online and use their credit card

  • Nicholas Upton 10:22 am on August 15, 2014 Permalink | Reply

    Training and Education: How to get retweets 

    With Facebook still taking most of our time on the various brands, we sometimes forget about Twitter’s power in the social media world.

    We’ve found a few good strategies for getting those valuable retweets from the Twitter statistics company TwitterCounter. Take a look and think about a few tweets for your brand!



  • Marybeth Came 9:45 am on August 15, 2014 Permalink | Reply

    Survey – August 2014 

  • Christopher Gerber 8:56 am on August 15, 2014 Permalink | Reply
    Tags: ,   

    Company Events – Summer 2014 

    Palm Springs Office

    Norwalk Two Hands Brewery Tour/ BIIG-Fun Day

    Photos left to right – Adam Lane on Tour, Adam Rogers and Bruce Kostic try a brew, Two Roads Tour Bus, A view of the operation, Robin Cooper and Melissa Dowling have a taste.  http://www.tworoadsbrewery.com

    Plymouth office will be having it’s day-out Monday, August 18th. Images to follow!

  • Jeremy Nedelka 4:16 pm on August 11, 2014 Permalink | Reply

    Cocktail Recipe – August 2014 

    At Cheers Magazine, we receive hundreds of cocktail recipes each year – ranging from holiday and specialty recipes to new spins on classic cocktails to trendy new drinks. Below are ten of our favorite cocktail recipes we’ve published so far in 2014. Click through to see the list of ingredients and mixing instructions. Feel free to try these at home and visit http://www.cheersonline.com for more tips and tricks to creating delicious drinks.


    The Irish Goodbye


    The mixologists at Bar 54 in New York’s Hyatt Times Square created this recipe.


    Gateway to India


    The mixologists at Thali restaurant in New Canaan, CT, created this recipe.



    Spicy Sparkling Mimosas


    The mixologists at Voga created this recipe.



    Salted Caramel Coffee Maritini


    The mixologists at RealBeanz created this recipe.


    I’m Into Ginger


    The mixologists at Crystal Head created this recipe.


    Spa Day


    Dave Porcaro, mixologist at Bigalora Wood Fired Cucina in Detroit, created this recipe.


    Captain Shipwreck


    This drink was created by the staff at the Courtyard by Marriott Isla Verde Beach Resort in Puerto Rico.


    The Unusual Negroni


    The mixologists at Hendrick’s create this recipe.


    Loose Planks


    Adam Lockridge, cocktail curator at Prepkitchen Little Italy in San Diego, created this recipe.


    Brown Betty


    Tim Riley, beverage director of The Bagby Restaurant Group created this recipe in honor of the Preakness Stakes in Baltimore and the Maryland State flower, the Black-Eyed Susan or “Brown Betty.”
  • Jeremy Nedelka 3:54 pm on August 11, 2014 Permalink | Reply
    Tags: ,   

    Corporate Announcements – August 2014 

    The company’s affiliation with ADP Total Source comes with a number of advantages – including various perks and discounts available because we are part of a large buying group.

    To access these discounts, take the following steps:

    • Sign on to the Total Source website.
    • Under the heading “Featured” on the far right side of the homepage, click “ADP Discounts.”
    • Clicking that link will take you to the LifeMart homepage, which lists all the ADP discounts available.

    There are literally millions of products and services offered at reduced rates for ADP members, including flights, hotels, restaurants, movie and concert tickets, electronics, health and beauty products, and groceries, just to name a few.

    ADP’s Employee Purchase Program also offers discounts on computer products, including 30 percent below retail on Hewlett Packard products and no-interest financing through Apple.

    Take a few moments to browse the page and discover if you can save money on items you normally use or buy, or on specialty items that might be on your wish list!

  • Marybeth Came 1:11 pm on August 4, 2014 Permalink | Reply
    Tags: Division, Information & Insights,   

    Division Spotlight – August 2014 

    What is BIIG Research?

    BIIG Research is a division of The Beverage Information & Insights Group. Our sister brands include the Handbooks Division (consumption trends) and the Beverage Magazines (Cheers, Beverage Dynamics and Stateways). We provide in-outlet store data collection services, both syndicated and custom, for our clients (Diageo, Moet Hennessy USA and Bacardi, just to name a few). We collect and report metrics such as shelf stocking, display tracking, point of sale usage for the off-premise channel (retail stores) and merchandising, trend and menu tracking for on-premise (bars and restaurants).

    Our clients use BIIG data to:

    • Identify trends at market & channel level.
    • Provide a chain-/store-level picture.
    • Better understand what the consumer sees at retail.
    • Monitor and identify competitive merchandising and price strategies.
    • Custom observations – anything that you can observe in outlet!, i.e. “Am I stocked to the left of my competitor?” and “Is my holiday gift pack in store?”  are examples of questions we have answered for clients.

    Recently we published an analysis of BIIG Research’s quarterly syndicated study, Shelftrac, to identify metro market spirit category choices.  We’ve included a sample infographic below. Do your preferences match with your local trends?  Click here to see the article at Albevresearch.com!



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