Division Spotlight – August 2014

What is BIIG Research?

BIIG Research is a division of The Beverage Information & Insights Group. Our sister brands include the Handbooks Division (consumption trends) and the Beverage Magazines (Cheers, Beverage Dynamics and Stateways). We provide in-outlet store data collection services, both syndicated and custom, for our clients (Diageo, Moet Hennessy USA and Bacardi, just to name a few). We collect and report metrics such as shelf stocking, display tracking, point of sale usage for the off-premise channel (retail stores) and merchandising, trend and menu tracking for on-premise (bars and restaurants).

Our clients use BIIG data to:

  • Identify trends at market & channel level.
  • Provide a chain-/store-level picture.
  • Better understand what the consumer sees at retail.
  • Monitor and identify competitive merchandising and price strategies.
  • Custom observations – anything that you can observe in outlet!, i.e. “Am I stocked to the left of my competitor?” and “Is my holiday gift pack in store?”  are examples of questions we have answered for clients.

Recently we published an analysis of BIIG Research’s quarterly syndicated study, Shelftrac, to identify metro market spirit category choices.  We’ve included a sample infographic below. Do your preferences match with your local trends?  Click here to see the article at Albevresearch.com!