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  • Christopher Gerber 1:00 am on October 1, 2014 Permalink | Reply
    Tags: Divisions, Spotlight   

    Division Spotlight: The Events Group 

    There will be a familiar quiet in the Plymouth office throughout October and November: It’s show season. Many of the staff will be at their desk long enough to punch out a few emails, sit through a meeting or two, and put out an entire magazine issue, before hopping a plane to the next event.

    The events are scheduled to take place in Syracuse, N.Y., Denver, Co., and Orlando, Fla. If you find yourself in the area during the show, stop by and say hello to fellow staffers!

    Big East Powersports Show, October 3-5, and Rocky Mountain Snowmobile Expo, October 11-12

    Targeting snowmobiling enthusiasts, EPG Media’s consumer snow shows showcase the latest gear and sleds from top brands.

    The Big East Powersports Show, in it’s 21st year in 2014, is set to roll into the Oncenter Convention Center in Syracuse, N.Y., October 3-5.

    The following weekend, the Rocky Mountain Snowmobile Expo, will land at the National Western Complex in Denver, Co., October 11-12.

    American International Motorcycle (AIM) Expo and Powersports Business Institute @ AIMExpo and PSB Power 50, October 16-19

    This year will be the second year for the AIMExpo, a consumer and trade motorcycle expo modeled after European motorcycle shows, and the second year for the PSB Power 50, Powersports Business’s dealer awards program.

    AIMExpo was created to bring together industry, press, dealers and the general public, together in one event. In the show’s first year, 392 exhibitors covered 732,000 square feet of the Orange County Convention Center in Orlando, Fla., drawing in 13,219 attendees. The expo mixes dealer and industry education with product demos and unveilings.

    The Powersports Business Power 50 program was launched in conjunction with the Powersports Business Institute @ AIMExpo to recognize the best powersports dealers in North America. The program awards the top 50 dealerships, counting down the Top 5 and recognizing the number 1 dealership with the title of “No. 1 Powersports Dealer in North America”.

    Marine Dealer Conference & Expo and Top 100, November 16-19

    MDCE is a industry-only educational conference “where marine dealers gather to learn from the industry’s leading experts and explore the latest trends with marine manufacturers and service providers. A variety of  educational tracks will be offered, focusing on sales, marketing, service and management topics.”

    The 2014 MDCE will be held at the Orange County Convention Center in Orlando, Fla., November 16-19.

    On the closing evening of MDCE, Boating Industry hosts the Top 100 Gala, a gala honoring the Top 100 marine dealerships in North America. Special honors are presented for best-in-class dealerships for a variety of metrics.

  • Marybeth Came 1:11 pm on August 4, 2014 Permalink | Reply
    Tags: Division, Information & Insights, Spotlight   

    Division Spotlight – August 2014 

    What is BIIG Research?

    BIIG Research is a division of The Beverage Information & Insights Group. Our sister brands include the Handbooks Division (consumption trends) and the Beverage Magazines (Cheers, Beverage Dynamics and Stateways). We provide in-outlet store data collection services, both syndicated and custom, for our clients (Diageo, Moet Hennessy USA and Bacardi, just to name a few). We collect and report metrics such as shelf stocking, display tracking, point of sale usage for the off-premise channel (retail stores) and merchandising, trend and menu tracking for on-premise (bars and restaurants).

    Our clients use BIIG data to:

    • Identify trends at market & channel level.
    • Provide a chain-/store-level picture.
    • Better understand what the consumer sees at retail.
    • Monitor and identify competitive merchandising and price strategies.
    • Custom observations – anything that you can observe in outlet!, i.e. “Am I stocked to the left of my competitor?” and “Is my holiday gift pack in store?”  are examples of questions we have answered for clients.

    Recently we published an analysis of BIIG Research’s quarterly syndicated study, Shelftrac, to identify metro market spirit category choices.  We’ve included a sample infographic below. Do your preferences match with your local trends?  Click here to see the article at Albevresearch.com!



  • Nicholas Upton 3:36 pm on July 21, 2014 Permalink | Reply
    Tags: , Spotlight   

    Employee Spotlight: Dave Voll 


    Dave Voll – Group Publisher

    As he moves into his new role as group publisher, it’s high time we get to know Dave Voll!

    “So I’ve been here for a little over 19 years,” said Dave, who worked with a whole slew of titles during his tenure. “When I got hired here, it was still the Ehlert Publishing Group and I started selling on Watercraft World. In 1998, I moved over to Powersports Business when merged our trade titles. Then 2002, Boating Industry was purchased and I got on board and was doing both for a while.”

    Since then, Dave has bounced between many of the brands, leading the consumer powersports magazines Rider and Thunder Press sales teams as well.

    “I’ve had my hand in powersports since day one,” said Dave, who is taking on the Green titles Landscape and Irrigation, Sports Turf Management, OPE and Arbor Age.

    He said it’s especially exciting since he’s had an eye on some of the new titles for years.

    “I remember going down to trade shows representing Powersports Business and seeing these great publications serving their markets. It’s funny how it’s come full circle and we own them now!” said Dave. “I’m actually really excited about diving back into trade with the products we have. I thought it was a very interesting segment of the industry – a lot of revenue and product potential!”

    He said he looks forward to continued growth of the brands.

    “I’m most excited about seeing titles that I’ve observed from afar and getting a chance to help them grow,” said Dave. “We’ve got a great team in place. I’m going to lean on them to learn the industry and hopefully bring over some expertise that worked in some other niches we’ve explored over the years, hopefully bring some of my experience and what I’ve done over the years.”

    He said he is also eager to take over as the point person for the far-flung brands.

    “I think part of it is just to make people feel they’re not out there on an island – this is our hub now,” said Dave. “We do have folks out there working from home and in small offices, but everyone should know we’re on one team creating quality informative products to serve our audiences.”


    “I have a wife named Angela, a son Gibson and a daughter Samantha,” said Dave. He said it was tough to come up with a name for his son, but his love of music helped.

    “We were struggling,” said Dave, describing how they landed on the name Gibson. “She was flipping through the 40,000-name baby book and I was flipping through a guitar magazine – Fender, Stratocaster: dumb names. When I said Gibson, we both kind of said, ‘Oh.’”


    “What are my hobbies? Golf. I used to be a three or four handicap, now I’m about 10! I like to work out a couple times a week – I don’t run. There’s no 5k in my bucket list, not a 3k – not even a .5k. I do play basketball, that’s my running.”

    His kids dictate a lot of his time out of work, but still gets out to enjoy his powersports toys and noodle on the guitar.


    “I would say, I’m probably a late 70s guy, but I don’t miss hair metal. Give me a good rock band that’s guitar featured: it could be the Stones, Van Halen, Zeppelin, it could be Black Sabbath, it could be KISS – just guys that play the guitar,” said Dave. “I’m a traditionalist.”


    “You know, a couple places I go to do this Mexican jambalaya named after various regions in Mexico. Mostly, I’m a steak and potatoes guy. Hash browns rule the world. I love the comeback of the tater tot,” said Dave. “And I’m addicted to McDonalds iced coffee in the morning.”

    Favorite Career Moments

    “One time Pete McAllister and I – long time ago – sold three 200-page issues of Watercraft World in a row,” said Dave. “Those were big old issues, that was kinda fun.”

    He said he also enjoys the various industry shows.

    “Just to talk to consumers about how jazzed they are about motorcycling, PWC, etc.,” said Dave. “It’s the same on the trade side, when you actually get out there in the market and get a chance to really see the end user and hearing good things about products we have developed, it’s refreshing. I think we get busy and we forget about it, but our products are looked on pretty highly. That’s always a proud moment for the teams.”

    Dream Job

    “If I weren’t here, I probably would have pursued being not a pro golfer, but a club pro. Or else, if we’re dreaming here, who wouldn’t want to be a musician? Never showering, playing guitar, getting up late – heck yeah!” said Dave. “Marion, buy some guitar publications!”


    “My favorite vacation spot is probably Hawaii,” said Dave. “But my favorite vacation of all time was touring Italy. We went from Milan, down to Venice to Montecatini; which is in Tuscany, then down to Rome. The Romans had it going on during their heyday!”

    Tune in next month when we turn the spotlight on another EPG/SIM star!

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